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How to write great questions

Fri, 13 Nov 2015 12:41:00 GMT

How to write great questions

Original post on https://www.linkedin.com/pulse/how-write-great-screener-question-annie?trk=hp-feed-article-title-comment by Annie Pettit https://www.linkedin.com/in/anniepettit @PeanutLab

The article there is written for screeners (the first question in a survey, so are you in our out the survey based on the first quetion. In general, this article helps you to think about questions and anwer options and applies almost for all your VoxVote question. What answer do you really want to know from your audience:

What if I told you someone was giving out free pizza to anyone whose favorite color was orange?

What if someone was giving out free iPhones to anyone who believes voting is important? What if someone was giving out brand new big screen TVs to people who were 5 foot 11 or taller?

Let me guess.
Your favorite color is orange, you believe that voting is important, and you are now wearing the highest heels in your closet while standing on your tippy toes. I certainly would be since I’m just one inch away from that new TV.

This is how we need to think about screener questions. I don’t believe that people’s intentions are to lie when they answer screener questions. But I do believe that people unconsciously aspire to something and feel left out and neglected when they can’t have something. It’s human nature to want something that other people are getting, to feel part of the group, and to receive the same benefits as other people.

With this in mind, think about a typical screener question for a survey about infant formula. It might look like this:

Have you purchased infant formula in the last 2 weeks?

Clearly, anyone who says yes to that question and completes the survey is going to receive benefits. If I know someone who has a baby, perhaps my best friend, my sister, or my son, I might believe that I have sufficient knowledge to respond to the survey with valid answers. But we know that’s not what the researcher intended!

Let’s try a slightly different screener question.

Which of the following items have you purchased in the last 2 weeks?

Bar soap
Body wash
Infant formula
Shampoo
None of the above

In this case, there are four possible answers that could apply to anyone. However, there is still a problem. Beside three personal care items, infant formula sticks out like a sore thumb. It’s still an obviously different answer that begs a responder to choose it.

Let’s try one last format.

Which of the following items have you purchased in the last 2 weeks?

Bar soap
Muffler
Infant formula
USB cable
None of the above

Success! In this case, the options reflect different categories – personal cleansing, automotive, food, and electronics. It’s impossible to say that one specific answer sticks out and is therefore the answer that will put a free pizza in hand. And, the very ubiquitous bar soap answer allows anyone to choose an answer to feel included.

Conclusion:

So, to make sure you’ve created the perfect screener question, follow these tips.

Use a multi-select question format, not a yes/no format
Include a wide range of answer options
Include similarly rare answer options
Include one common answer that everyone can legitimately choose
Use a ‘None of the above’ answer

Happy voting!
Create your question(s) in the VoxVote Designer now.

Accenture Innovation Awards 2014 - vote now on VoxVote

Fri, 20 Jun 2014 13:20:00 GMT

We have been nominated by Accenture, the leading consultancy firm, giving boost to promissing .com and tech startups.
You can visit our nomination and vote for us on https://innovation-awards.nl/concept/voxvote-the-voice-of-your-audience/

With your vote, we have the change of winning the "public audience price" / Publieksprijs 2014

BigData Summary - Rethinking Business Event - Den Bosch - The Netherlands

Mon, 26 May 2014 15:15:00 GMT

Together with RethinkingBusiness.nl and SAP Netherlands, a BigData Event (or small data to indicate we are looking and sometimes using small or data) has been organized with professor Stijn Viaene (Vlerick Business School) and other bigdata / data scientists. During that event, the audience was asked to use VoxVote live on 10 questions, measuring their involvement and business challanges big data related.

The full summary (http://www.voxvote.com/event?e47363bf-758c-482e-b2e3-a33300f72d29) can be found in our event search page, as well as all other VoxVote events that has been passed over time.

VoxVote press releases may 2014

Sat, 10 May 2014 09:27:00 GMT

VoxVote has joined the Accenture Innovation Awards 2014, an interview - in Dutch, with VoxVote founder Vincent van Witteloostuyn can be found here.

Adformatie - VoxVote interactie voor elke spreker

Marketing Online - Interview by Maaike Drok / Pieter Paul van Oerle

FrankWatching - Gespot

otAudience Response Systems compared

Mon, 14 Apr 2014 09:33:00 GMT

We are proud to be listed amongst the top branded ARS / Audience Response Systems suppliers world wide. VoxVote we have some realy cool features that can't be found in any other system today. But if you compare Socrative Pro, SendSteps, PollEverywhere: there's always an audience limit. And we have full unlimited audience! So worth a try, it's free.
Source: https://socialcompare.com

Guest Lecture NHTV Business School in Breda - The Netherlands

Wed, 19 Mar 2014 18:11:00 GMT

Last friday, March 14th, our VoxVote founder had the honour to present VoxVote in front of a large audience. They were asked to bring their own device (BYOD). And the students - age group 19-22 years - were allowed to interact with their laptop, phones or other connected device.

Here is one example of the questions asked:

Can you tell what social app's you used last month?
Instagram
Facebook
WhatsApp
Snapchat
Tinder
Twitter
Telegram
FourSquare
Pinterest
Google Plus
Don't have a smartphone
Other social apps

Reason: we wanted to see the social activity, and were a bit surprised that SnapChat was so popular in the Netherlands these days. Also, FourSquare was not used a lot anymore....